Key challenges
Coca-Cola Bottlers Japan Inc. faced a number of challenges as a result of limited in-house expertise and planning, including A & B-SKUs not being best-in-class design/weights impacting the organizations growth plan.
Additionally, data availability restricted actionable insights to drive packaging optimization, which created low inhouse packaging expertise and unclear roles and responsibility across the organization for packaging development.
Our approach
TMX carried out comprehensive diagnostics of packaging data (specification, volume, and cost) to define the current situation. This also included determination of packaging expertise and resourcing to support packaging development.
Assessment of stakeholder feedback, supplier and packaging development identified that process changes were required. Gap Analysis to (1) benchmark and (2) prioritize short-/long-term initiative hopper.
I am extremely happy with the benefits that CCBJI has achieved from an end-to-end packaging review. TMX quickly coordinated multiple stakeholders and data sources in Japan to produce a coherent and multi-faceted report that is our blueprint for cost reduction over the next 3 years.
The results
After comprehensive analysis of the CCBJI current operations, TMX developed a 3-year roadmap with 17 significant tangible initiatives (>50 initiative hopper).
- An 8.5% cost saving opportunity of category spend was identified, along with an improved packaging development process with cross functional alignment step.
- The TMX team integrated successfully with the CCBJI, providing ongoing coaching and mentoring to support the implementation process.
- The recruitment of a new packaging expert supported by in-depth training & ongoing mentoring (global round table).